The Power of Public Relations
Bill Gates, the founder and CEO of Microsoft, sums up the power of Public Relations quite well. He says, “If I was down to my last dollar, I’d spend it on public relations.” He clearly understands the value of getting his story told by a third party–the media.
After working for several decades in the media, Jodi Unruh knows how reporters think. As an award-winning TV journalist, she says, “I’ve sat through countless news meetings as we sifted through stacks of press releases, news wire copy, and swapped story ideas to determine what we believed were the most interesting stories of the day.
Before heading out the door, the assignment editor would usually give me some background information. But as a veteran reporter I had learned that it wasn’t until I got there and started asking lots of questions that I would discover the so-called ‘heart of the story’. It was much like sifting through a huge sandbox looking for that coveted treasure. Believe me, you knew it when you found it!”
It’s this same way of thinking that is behind JUA’s public relations, social media, and marketing strategies. As a consultant, Unruh often tells people that she feels like she is still wearing her reporter cap. She says, “I now sit down with my clients, and ask them lots of probing questions to find their ‘golden nuggets’. It’s these discoveries that help me set my clients apart from their competition. I use these facts and newsworthy angles to strategize their PR/marketing plans and to grab the attention of the media and their marketplace.” Our decades of experience in the media world deliver high ROI (return on investment) for our clients.
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