Oregon Duck Fans: The Magic of Viral Marketing!
Successful Social Media Skills
Jodi Unruh Receives National Recognition on Best Twitter Lists–
JUA’s President, Jodi Unruh, makes four Twitter Listorious lists, which are deemed “A-List Lists or Very Follow-Worthy Lists”: Business, Net/Mktg, Community Shopping and Continuing Education–next to the social media great, Peter Shankman. Let Jodi help you build your social media business sites today–make the A-List–connect and share with your community and target audiences. Powerful Stuff!
Whether our clients need to reach people locally, regionally, nationally, or even worldwide–social media is the perfect tool to help them connect in cyber time. We love to help our clients build successful social media campaigns that will help them with branding, web traffic, and most importantly provide them with the opportunity to build trust and meaningful connections with people in their target markets. -:)
JUA Client, The Sixth Street Grill, Scores with Power of Public Relations
Sixth Street Grill Valentine’s Promo
Bill Gates, the founder and CEO of Microsoft, sums up the power of Public Relations quite well. He says, “If I was down to my last dollar, I’d spend it on public relations.” He clearly understands the value of getting his story told by a third party–the media.
After working for several decades in the media, Jodi Unruh knows how reporters think. As an award-winning TV journalist, she says, “I’ve sat through countless news meetings as we sifted through stacks of press releases, news wire copy, and swapped story ideas to determine what we believed were the most interesting stories of the day.
Before heading out the door, the assignment editor would usually give me some background information. But as a veteran reporter I had learned that it wasn’t until I got there and started asking lots of questions that I would discover the so-called ‘heart of the story’. It was much like sifting through a huge sandbox looking for that coveted treasure. Believe me, you knew it when you found it!”
It’s this same way of thinking that is behind JUA’s public relations, social media, and marketing strategies. As a consultant, Unruh often tells people that she feels like she is still wearing her reporter cap. She says, “I now sit down with my clients, and ask them lots of probing questions to find their ‘golden nuggets’. It’s these discoveries that help me set my clients apart from their competition. I use these facts and newsworthy angles to strategize their PR/marketing plans and to grab the attention of the media and their marketplace.” Our decades of experience in the media world deliver high ROI (return on investment) for our clients.
The Key to Brilliant Branding
Research shows that consumers are willing to pay more for brands that they judge to be superior in quality, style and reliability. A strong brand also allows owners to expand their market share, command higher prices and generate more revenue than their competitors.
Here are just a few of the strategies that we use to help our clients get the most bang for their branding buck. We strive to be distinct as possible as we build a brand that sets them apart from their competition; and to ensure it’s a memorable one, we consider all five senses: sight, touch, sound, smell, and taste. We also urge our clients to be consistent with their brand. They should always use the same name, musical theme, slogans, color etc. in all of their company materials and interactions. We also know that persistence pays off when it comes to effective branding. So, the more times people see or hear their brand, we know the more impact it will have.
When it comes to branding–it’s a good thing to be the black sheep in the crowd. Thus, you definitely want to stand out with a memorable and positive message that will influence people to choose your brand.